Project Type: Spec Commercial (Concept)
Goal: High-Urgency Service Promotion

Designed to demonstrate how local service businesses can build trust and urgency through video. This concept ad uses a "problem/solution" narrative structure—starting with the destruction (the problem) and cutting to the clean-up (the solution).

Key Techniques:

• Narrative Editing: Structuring stock footage to tell a cohesive "before and after" story.

• Sound Design: Layering machinery sfx to create a sense of on-site realism.